Starting your own podcast
When you think about setting up your own podcast, the underlaying motives are often driven by passion. You’re excited to discuss an area of interest or expertise with a wider audience. You hope to bring some fun into people’s lives by chattering about stuff you find wildly funny. Dive into detailed conversations with your heroes to in turn inspire others. Or simply because you just want to let the world know your perspective on the peculiarities of today.
More and more podcasts are popping up everywhere. It has become a very popular medium for businesses to build their brand and connect with audiences. Logically, you’d aim to replicate the same for your business or personal projects by acting up as a podcast editor. While that may sound easy in theory, you’ll find out pretty soon there’s far more to it than just recording and uploading episodes.
Consequently, questions eventually arise like: “How to create a continuously immersive format? Which processes should be prioritized? What target audience to aim for? How to draw attention? And what about the required equipment to properly record?“ Luckily, you can escape the burden of those tasks with the right help.
Why work with a professional podcast editor?
As a podcaster you’re an expert in your field. But when it comes to processing and editing the recorded audio or video, you may not have the same level of knowledge and experience. A professional editor has spent countless hours sharpening their skills, while staying informed about the latest tools and practices. Therefor, by teaming up with a personal editor you don’t need to learn about all those things on your own.
Evidently for podcasters, editing itself is often the most time-intensive part of the whole process, particularly for newcomers to podcasting. By outsourcing this task to a professional editor, you can spent your time focusing on creating engaging content and connect with your audience.
Simultaneously, they provide an objective point of view. When you’re hosting your own podcast, it’s easy to become too immersed in the details and subtleties of your content. A professional editor has an outsider’s perspective, identifying areas for improvement and sharing practical feedback.
Begin with creating a strong narrative
Successful podcasts today all have the same in common: They tell great stories and make you want to hear more! Above all our podcast editors belief that a good story not only derives form what it is about, but rather from how it is told. That said, the subject holds great importance, setting the parameters for your stories, topics, and who you’ll reach.
Secondly, but a highly important aspect, comes the listening experience. Sometimes you come across a podcast you find very interesting, but is painstakingly difficult to sit through due to the speakers’ uninspired, monotone delivery. Putting aside the abysmal quality of the recording altogether. You do want to hear what they have to say, but you just can’t.. This is where the support of a professional podcast editor can make a real difference.
Creating a compelling narrative for your podcast is essential, but it’s not always easy to put that into practice. A professional podcast editor can help you to methodically write your own narrative and steer you in the right directions along the way. A good way to start is by determining who your podcast is meant for and shaping your narrative to suit them.
Knowing your audience is important
Imagine this: You prepare a fancy dining event, named 'Fastlane Finery' because its located next to a highway. You invest much time and effort into picking quality ingredients, artfully plating the dishes, and styling the tables. Once the guests begin to arrive, everything feels just right! But then, shortly after the first course is served, you realize all guests are grumbling. It becomes clear that they’re only craving fast food instead of what you’ve prepared. As a result, all your efforts put into the dining experience will go unnoticed and the guest leave unsatisfied..
In conclusion, despite your hard work most people probably won’t come back. Contrarily, it is also not a good idea to decide to drastically change your menu later on. Because then the few people who did come back for the experience, don’t know what to expect anymore, and stop coming back as well.
Aim for the right target audience
No matter how hard you try, it’s impossible to satisfy everyone! Embracing this upfront will save you from future frustration and disappointment. So, for that reason it is critical to aim for a distinct target audience. By crafting your podcast’s narrative around that specific audience, you’ll increase the likelihood of keeping your listeners engaged.
Regardless of what you want to communicate, the main reason why you want to produce engaging content to a specific audience is its ability to build a passionate community. Which in turn is critical, because the ultimate goal here is that your listeners will come back for new episodes.
Conversely, you can engage by including your listeners. Ask questions to your audience, add a Call-to-Action, make them part of the show. This gives you the opportunity to connect with them. By interacting back and forth you’ll get to know your audience and learn their preferences. You can then for instance invite a guest they suggested. Then the cycle repeats and spirals upward.
With this in mind, for some podcasts it’s rather easy to set their aim. If the podcast is about a specific work field or profession, undoubtedly you’ll reach out to others in that field. If your company is starting a podcast to keep coworkers or clients informed, that’s already obvious as well. That said, for less distinct topics, it can be quiet a struggle to select a target audience. Hence, our editors are here to guide you through the process.
How our editors handle your creative needs?
As a small team, here at Vita Voca, we embrace new coming podcasters and love to help them from the early stages out. Guiding them in their process to build a beautiful product from ideas to publication. Our podcast editors will take care of all the technical processes and provide creative guidance along the way. That way you only need to focus onto having passionate conversations.
Each podcast format calls for a unique approach. For us it doesn’t matter where you stand in your project. Whether you seek guidance in creating a podcast from scratch, conceptualizing processes, get technical explainers, or just want to share thoughts. You can hit us up for anything, any time!
We offer a complimentary first consult to explore your ideas or help you get started. This gives us the opportunity to introduce ourselves, and a chance for you to consider if partnering with a podcast editor feels right. If you’d like to continue, we’re here to guide you through writing your story or provide detailed technical support.
While working as professional podcast editors is our daily passion, we also love to inspire new and intermediate podcasters by giving workshops. There you’ll get practical advice and easy tricks that we learned along the way in this profession. Additionally, you’ll get introduced to multiple tools to record and edit your own material. Plus, you’ll experience how you can write a story in a way that keeps the listeners attention.
What we do for you: Recording, Editing & Publishing
Creating a comfortable recording environment
Whether at your business, a remote location, in our studio, or online, we like to make sure our clients feel comfortable and natural when we press the record button. Regardless of the environment, talking in a carefree space will bring out better conversations.
Editing to fit your style
Every podcast has its own personality. It might be an interview, an insightful business discussion, or a casual chat among friends. Editing in a certain way can bring those characteristics to the front. Generally, a standard podcast edit will consist of a full listen-through, clean up and edit desired parts, remove mistakes or unnecessary noises, and then add the music. In some cases you want to give your listeners the opportunity see the face belonging to the voice. Therefore, you could consider a video-cast as well. We’ll use the same techniques, just with extra steps.
Publishing with data insights
For the podcasters that are already a bit further in the process, ready to release their first episode, we like to relief our clients from the trouble that goes into publishing their content. We’ll take full responsibility in publishing and managing the episodes. On top of that, we can then grand access to valuable insights in the progress of your podcast. We do that using content creators spotify data tools. Data that when read well, can make your podcast grow, improve and reach even more people.
Costs of a professional podcast editor
Costs for podcast editors will variate tremendously, so we happily provide a general overview of the prices you can expect from VITA VOCA. This way, you won’t face any surprises down the road. Stumbling upon a freelancer or company charging less? It’s safe to assume they’re inexperienced or stand early in their career.
Costs for podcast editing
Editing a podcast will variate in costs for each company. Here, you may encounter price differences ranging from € 10 to € 30 per 5 minutes of editing raw material on a standard podcast edit. Costs for editing could shift if the podcast requires yet to be segmented. For instance, there are multiple different speakers, extra music parts and additional file management, then the price increase will be determined based on those specifics.
Costs for on-sight podcast recording editor
The cost for a podcast editor on-sight can be separated into three parts: the editor, the recording setup, and the location. A hired personal editor will range between € 40 and € 80 per hour. Depending on the required recording equipment and desired setup the costs can vary, but will usually range between € 150 and € 300. Costs can increase rather quickly when including video recording. It’s a lot more time consuming to set up camera’s and lighting equipment, as well as gathering and processing the recorded material.
Costs for podcast music
Vita Voca originally started off as a platform that wrote and offered music to podcasts. That vision never faded. Whether you want a main theme or background music for your show, we got you covered. By creating a customized ‘sound logo’ that is instantly recognizable to your audience, they will get in the right vibe every episode and remember.
When it comes to music for your podcast, you don’t need to spend a lot of money. You can even get songs for free. For a low price ranging from € 1 to € 10 you get a user license and choose from multiple songs. Or get a license subscription, varying from € 10 to € 25 per month, to extend your choices and quality a bit more.
Alternatively, we offer the option to get uniquely composed music, played by musicians. Podcast intro/outro or sound-logo/bumper music will cost between € 200 and € 800. Music specifically composed as background music that will play on a 30 minute podcast will quickly run up to € 750 & € 1200.
Costs for writing and setting up a full story
Writing a story concept will be the most expensive part. That’s because the focus tends to be on creativity as well as knowledge about writing an engaging story. Consider a podcast of 20 minutes: Creating a concept, doing research, writing a storyboard, and that work out a cohesive narrative takes about 20 to 30 hours. The price tag of that process will range between € 1200 and € 2000, but can vary strongly depending on the podcast type. A podcast with a single interview at a time requires significantly less time and research than for instance a ‘story-driven’ podcast with multiple segments. To help you get a feel for those types you can listen the podcast like ‘Argos’ that is story-driven and ‘Making Sense’ that is an interview.
Get in touch with a professional podcast editor
We deliberately avoid saying “in two business days” as we will work through weekends, evenings and even through holidays. We prioritize a dedicated and reliable connection with our clients and their schedule. After all, your podcast might be due on Sunday. Therefore, we target for immediate to 12 hour response times.
Want to know what VITA VOCA can offer you or would like a quotation that fits your need? Feel free to contact us any time! We gladly provide a free of charge non-binding consult. Or you can just do the check yourself. Happy podcasting!