Since 2016 I’ve been deeply immersed in the podcast industry and, as a podcast mentor, I’ve seen it all—from massive companies with over 1,000 employees to individuals eager to master the art of podcasting. After 8 years in this field, I’ve identified the key patterns that make podcasts truly successful. I’ve gathered these insights and crafted a package to elevate any podcast. While I began with musicproduction, editing and podcast recording on location. But after the growing demand from companies for better podcasting strategies led me to focus on helping them create content that will stand out.
Defining your target audience with the podcast mentor
With the sheer volume of podcasts out there, keeping listeners engaged requires extra effort. The hard truth is that we’re often not as funny, interesting or captivating as we think. Creating a compelling podcast that builds a community demands significant time and dedication. While some podcasts have found success with casual chit-chat, they represent just a small fraction of the industry. To create a popular podcast, it’s crucial to take your listeners seriously—they’ll appreciate the time and effort you put in and be more likely to return. With me as your podcast mentor, we’re going to make a positive change and take your show to the next level.
What does your target audience do, feel, and see?
To truly understand what your listeners want, you first need to create a demographic profile of your ideal audience. Are they city dwellers or rural folks? What’s their age? What are their hobbies? Which podcasts do they tune into weekly? Which artists do they follow? The more you know about your ideal fan, the better your decisions will be when setting up your podcast. By asking yourself what your ideal listener would want with every choice you make, the process becomes much clearer. So, let’s dive into defining your ‘target audience’ together with your podcast mentor to get started on the right foot.
Interview styles & Conversations
As your podcast mentor, I’m here to guide you in how to effectively have engaging conversations. One common pitfall is diving too deep into topics during preparation, which can lead to losing your audience. I’ll show you how to strike the perfect balance between being well-informed and don’t get to bogged down in details.
During the conversation, having a notebook and a list of questions on hand is essential to avoid repetitive queries and keep the dialogue flowing smoothly. We’ll work on starting with light topics to put your guest at ease and gradually transitioning to deeper subjects.
I’ll also teach you how to handle unexpected turns in the conversation, whether they’re positive or challenging. With my guidance, you’ll learn to manage awkward moments and maintain control over the discussion.
In rare cases, a question to a guest might hit a nerve, especially if it’s personal or sensitive. I’ll demonstrate how to navigate these situations and pivot the conversation to keep it comfortable and engaging. With me as your podcast mentor, you’ll become confident and adept at conducting dynamic and professional podcast conversations.